3 Ways to Extend the Life of Your Banners

17 June 2020
 Categories: Business, Blog


Advancements in technology have transformed the way businesses advertise their products and services to consumers. Digital imaging plays a central role in the design of most advertising materials. Part of a good digital imaging plan is being able to transform a digital image into a tangible advertising piece. Banners are popular items used for advertising. A banner is affordable and can be very effective, as long as the banner remains in good condition.

You can extend the life of your digitally-produced banners by keeping these tips in mind.

1. Choose the Right Material

The longevity of your banner starts with the material you use as the base for your design. You want to select a heavyweight material for all banners that will be displayed outside. This type of material is capable of standing up to wind, rain, and other outdoor hazards without sustaining any serious damage.

The type of image that you plan to place on your banner should also guide the material selection process. You want to select a material with a tight enough weave to capture the clarity and detail of your digital image. Material quality will have a direct impact on the readability of your banner over time.

2. Use the Right Ink

Once you have identified the best material for your banner, you will need to select an ink that will be used to print your digital image onto the banner itself. The intended location of your banner will play a part in determining which ink product will perform best over time. Outdoor banners should be printed with a UV curable ink that will not fade when exposed to direct sunlight. 

A wide-format printer should be used to ensure you capture the detail of your digital design in the finished banner. Wide-format printers have a high color-matching capability, which allows you to create a banner that closely resembles your original digital image.

3. Create a Cohesive Design

The design of your digital image can influence the longevity of your banner in a significant way. Many digital designers don't take into account the placement of fasteners, grommets, or other devices needed to hold a banner in place when creating a digital image. This lack of consideration can result in attachment points that are too close to the edge of the banner.

To avoid having your banner rip or blow away, be sure that your digital image includes fastener placement in its design. For more information about digital imaging solutions, contact companies like Indigital Inc.